How to Create the Perfect Holiday Giving Campaign

How to Create the Perfect Holiday Giving Campaign

Holiday giving campaigns are the norm for many organizations. These organizations many times count on year-end donations to reach fundraising goals set at the beginning of the year.  So it’s good that people are more motivated to give around the holidays - 34% of donations of all charitable giving is done in the last 3 months of the year. This year’s Giving Tuesday raised over $380 million - a 27% increase over 2017. So if you want to capitalize on the momentum and create your own holiday giving campaign, here are some tips! Tip #1: Utilize Data Data is an important part of creating a holiday giving campaign that moves the needle. It’s important that you and your team are able to use data and numbers to support the strategy behind the campaign you implement. Campaigns based on feeling alone will lack the drive and strategy needed to be successful. Tip #2: Create a Goal-Oriented Campaign Tying into Tip #1 about utilizing...
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November Sports Philanthropy Round Up

November Sports Philanthropy Round Up

Welcome to the November Round Up! We are thrilled to see all the amazing work being done in professional sports, collegiate sport, the international sports community, and corporations investing in sport for development programming. Did we miss a story you loved? Share it with us in the comments below. NFL Peter Schmuck: Believe it or not, Ravens’ Bradley Bozeman was bullied as a kid and is still fighting back Baltimore Ravens' Bradley Bozeman has visited two schools in the Baltimore area to fight back against bullying. Bozeman himself faced bullying as a child, and he and his wife Nikki have created the Bradley and Nikki Bozeman Foundation to promote anti-bullying in schools. NFL and NBA Athletes Come Together to Combat Water Poverty Milwaukee Bucks' Malcolm Brogdon started "Hoops2o" to leverage the NBA platform to unite fans and players to raise funds and awareness for clean water initiatives in East Africa. Brogdon and 4 other NBA players make up the "Starting 5"- they aim to raise...
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The Sports World Gives Back for Thanksgiving

The Sports World Gives Back for Thanksgiving

In honor of the Thanksgiving holiday, we are taking a week off from our #PhilanthropyFriday blog and instead highlighting some of the great work being done by sports teams, leagues and athletes for the Thanksgiving holiday. See something we missed? Send it our way and we'll be sure to feature it. Have a great holiday everyone, and we'll be back in action next week! Atlanta Falcons Get Active in the Community for Thanksgiving The Atlanta Falcons were very active in the community. Here are some posts from their Community Relations twitter account.  Associates from the Blank Family of Businesses help package over 800 Thanksgiving meals for families in need. Grady Jarrett provided and served Thanksgiving dinner to the men of the Atlanta Mission. The Family Over Everything Foundation Hosted Their 1st Turkey Annual Turkey Giveaway in Philadelphia Family Over Everything Foundation, Inc. is the family foundation established by professional basketball players Marcus Morris, Markieff Morris and Thomas Robinson; along with Thomasine Morris. Family Over...
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The Growing Philanthropic Impact of Esports

The Growing Philanthropic Impact of Esports

Esports is arguably the fastest growing sport in history. In the last couple years, the growth of e-sport has skyrocketed. Forbes estimates that esports revenues will reach $906 million by the end of 2018. Goldman Sachs’ estimates the current monthly audience of esports is 167 million people. (In comparison, the NFL’s monthly audience is 270 million, the NBA sits at 239 million, MLB is just 114 million and the NHL is just 65 million.) Esports boasts a younger audience than traditional sports (79% of esports fans are under the age of 35) and is on a completely digital platform, so you can more accurately measure the impact and ROI of sponsorships. Plus, those sponsorships are still available at a relatively low cost. Huge Growth Potential for Esports People are paying attention. A handful of artists like Jennifer Lopez, Imagine Dragons, Steve Aoki and now Drake are invested in esports. Athletes like Steph Curry, Marshawn Lynch, and Rick Fox and NFL owner...
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Athletes Encourage America to Get Out and Vote

Athletes Encourage America to Get Out and Vote

This week, Americans participated in a historic midterm election. The 2018 Midterms saw some of the highest voter turnout ever. According to NPR, more than 47% of eligible voters came out to the polls- higher than any midterm election in the past 50 years. To put it in perspective, the 2014 midterms saw a 36.7% turnout and the 2010 midterms saw 41%. Some of this increased voter turnout was from young voters. In 12 states, the turnout for voters under 30 was higher than the 2014 midterm elections. As election day closed in, athletes and sports teams were working hard to encourage people to get out and vote, especially those young people. It wasn’t just professional athletes encouraging people to get out there and vote. Celebrity musicians, actors, models and more all have been sharing their voting selfies and posts throughout the past couple weeks. Pro Athletes and Teams Work to Get Out the Vote Athletes and teams from across the...
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