The Value of Corporate Social Responsibility in Sports

The Value of Corporate Social Responsibility in Sports

Stats and research provided in partnership with ZeroCater. Plenty of people give back for all sorts of reasons during the year. Lots of giving is concentrated at the holiday time when people’s needs become much more amplified but people give back throughout the year, too, because frankly the need is always there—it doesn’t matter when. That’s what’s led many businesses to figure out how to give back as a team, and it’s also what’s led many corporate leaders to discover what the benefits are of giving back for their company and employees. There are obvious reasons why giving back is so important—it does good and helps to build teamwork. But it also helps people reduce their stress and increase their happiness. Why should you consider giving back as a team for the benefits it offers? ZeroCater created an informative graphic to explain it. We took a closer look at each part of the graphic and how it can apply to sports...
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PeacePlayers International: Baltimore Project

PeacePlayers International: Baltimore Project

PeacePlayers International is an organization that offers sports programming, peace education and leadership development to those living in communities in conflict around the world. Founded by brothers Brendan and Sean Tuohey, their international programs are based in South Africa, the Middle East, Cyprus, Northern Ireland and now the United States. Sean had the idea for PeacePlayers International while he was playing professional basketball in Northern Ireland. A new crop of PeacePlayers projects have recently sprung up in the United States- in Baltimore, Brooklyn, Detroit, Chicago and Los Angeles. PeacePlayers uses the power of sport (specifically basketball) to unite, educate and inspire young people to create a more peaceful world. We spoke with Shawn Brown, Project Coordinator of the PeacePlayers Baltimore Project, to learn more about their Baltimore based initiative. How PeacePlayers Came to Be in Baltimore “PeacePlayers International has been operating around the world since 2001,” explained Brown.  In 2017, the organization partnered with Nike to promote equality in the US....
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Social Impact Theme Dominates at SBLIII Atlanta

Social Impact Theme Dominates at SBLIII Atlanta

It’s time again for another Super Bowl weekend. As it does every year, the big game brings in brands looking to capitalize on the eyeballs. And boy are there a lot of eyeballs already. According to SRI Insights and Front Office Sports, there have been over 150,000 Super Bowl tweets and retweets that mention Atlanta since January 1st! But another theme has stood out as we prepare for the big game- social impact. From the stadium itself to the brand partnerships and activations that have been taking place during Super Bowl Week, one thing is for sure- this year’s Super Bowl aims to make an impact off the field. Last year, SBLII brought Minnesota an estimated $450 million in new spending. Atlanta is prepping for a similar economic boost of $400+ million. But leaders like Atlanta Falcons owner Arthur Blank are taking concrete steps to make sure that the impact is going to the right places. Sports Business Daily writer...
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January 2019 Sports Philanthropy Round Up

January 2019 Sports Philanthropy Round Up

It's a new year and that means new philanthropic initiatives in the world of sports. This month we saw a number of different initiatives start up in the US pro sports space as well as internationally. From events to grassroots programming, check out some of the initiatives below and let us know your favorites! NBA Sacramento Kings Host Spotlight on Sustainability Night to Support Local Nonprofit, Showcasing Their Work in Sacramento RegionOn January 10, the Sacramento Kings will host the first “Spotlight Night” of the 2018-19 season at Golden 1 Center, in a continued effort to support regional nonprofits using basketball as an agent of change in the community. As the team takes on the Detroit Pistons, the Kings will salute the mission of ReCreate, a local nonprofit committed to reducing waste in the community and promoting recycling through art, education and imagination. Phoenix Suns' Devin Booker to donate $2.5 million to Suns CharitiesPhoenix Suns guard Devin Booker announced Friday that...
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Cal Ripken Sr. Foundation Impacts Communities Nationwide with Youth Development Parks Initiative

Cal Ripken Sr. Foundation Impacts Communities Nationwide with Youth Development Parks Initiative

The Cal Ripken Sr. Foundation has been creating safe places for kids to play in cities around the country, from Chicago to Miami, Baltimore to Spokane, and the Bronx all the way to Los Angeles. The organization is based in Baltimore and was founded by brothers Bill and Cal Ripken, Jr. as a tribute to their father’s devotion to teaching life skills and lessons through sports. The foundation offers programming ranging from law enforcement relationships to girls’ empowerment to healthy lifestyles and more. Over 460,900 at-risk youth have access to one of the parks built by their Youth Development Parks Initiative. With 81 parks built (and counting) around the country, the parks initiative is making positive change in communities nationwide. We spoke with Randy Acosta, Vice President of Resource Development at the Cal Ripken Sr. Foundation, to learn more about how their team makes the parks program happen. “Anytime you are in the charitable world, relationships are so critical,” says Acosta. “For us,...
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