Giving Back in the Pros

Giving Back in the Pros

Giving back as a professional athlete is no longer a choice. People expect athletes and influential brands to give back to their community. But just because you are expected to give back doesn't mean you should jump into anything that makes a difference. Follow these important steps to start finding your philanthropic focus and make an impact. 1. Think about what matters to you. If the cause or initiative is not authentic, it's tougher to prioritize. Make a list of things that matter to you and the issues or problems that could be solved or assisted by your influence. Take time to think about what matters to you. Once you find a focus, it's important to stick to it and integrate it into your brand. For that reason, you should take your time when making a decision. Speak to a trusted mentor, friends and advisers to discuss whether or not the alignment will work with your brand to cultivate maximum impact. 2. Don't automatically...
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