Women’s History Month: Female Athletes Giving Back to the Community

Women’s History Month: Female Athletes Giving Back to the Community

When you think of professional athletes giving back to the community, who jumps to mind? LeBron James? Kareem Abdul-Jabbar? Colin Kaepernick? Kevin Durant? Malcolm Jenkins? Chances are your list will start off with a lot of well known MALE athletes. But there are hundreds of elite female athletes that are just as competitive, hard working and dedicated to their sport, as well as their communities.  In honor of International Women's Day and Women’s History Month here in the US, we want to highlight some of our favorite female athletes and their charity work. These women not only give it their all in their sport, but also give back to their communities extensively. Serena Williams We wrote a piece on her last year, but Serena Williams is one of the most famous female athletes in the world and does great work in the community. Williams serves as a Goodwill Ambassador to UNICEF and supports their Schools for Asia campaign. She has built schools...
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February 2019 Sports Philanthropy Round Up

February 2019 Sports Philanthropy Round Up

NFL Maroon 5 Follow Travis Scott's Lead, Donate $500,000 to Charity Ahead of Super BowlMaroon 5 has followed Travis Scott's lead and partnered with the NFL and Interscope Records to donate $500,000 to Big Brothers Big Sisters of America in advance of their #SBLIII halftime performance. Carrie Bradshaw, 'The Dude' to star in Super Bowl commercialSarah Jessica Parker and Jeff Bridges are bringing back their iconic Carrie Bradshaw and "The Dude" characters in a Stella Artois commercial that will raise money to combat water shortage. The Pour it Forward campaign is a partnership between Stella Artois and Water.org. Both orgs will donate 1-12 months of clean water to someone in an underdeveloped country based on the amount of Stella Artois packs purchased.  Players Coalition gives 6 grants totaling $2 millionThe Players Coalition has announced the recipients of grants totaling $2 million given to six national nonprofit organizations. National Juvenile Defender Center, Communities In Schools, The Justice Collaborative, Year Up, Center for Policing Equity...
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The Value of Corporate Social Responsibility in Sports

The Value of Corporate Social Responsibility in Sports

Stats and research provided in partnership with ZeroCater. Plenty of people give back for all sorts of reasons during the year. Lots of giving is concentrated at the holiday time when people’s needs become much more amplified but people give back throughout the year, too, because frankly the need is always there—it doesn’t matter when. That’s what’s led many businesses to figure out how to give back as a team, and it’s also what’s led many corporate leaders to discover what the benefits are of giving back for their company and employees. There are obvious reasons why giving back is so important—it does good and helps to build teamwork. But it also helps people reduce their stress and increase their happiness. Why should you consider giving back as a team for the benefits it offers? ZeroCater created an informative graphic to explain it. We took a closer look at each part of the graphic and how it can apply to sports...
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PeacePlayers International: Baltimore Project

PeacePlayers International: Baltimore Project

PeacePlayers International is an organization that offers sports programming, peace education and leadership development to those living in communities in conflict around the world. Founded by brothers Brendan and Sean Tuohey, their international programs are based in South Africa, the Middle East, Cyprus, Northern Ireland and now the United States. Sean had the idea for PeacePlayers International while he was playing professional basketball in Northern Ireland. A new crop of PeacePlayers projects have recently sprung up in the United States- in Baltimore, Brooklyn, Detroit, Chicago and Los Angeles. PeacePlayers uses the power of sport (specifically basketball) to unite, educate and inspire young people to create a more peaceful world. We spoke with Shawn Brown, Project Coordinator of the PeacePlayers Baltimore Project, to learn more about their Baltimore based initiative. How PeacePlayers Came to Be in Baltimore “PeacePlayers International has been operating around the world since 2001,” explained Brown.  In 2017, the organization partnered with Nike to promote equality in the US....
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Social Impact Theme Dominates at SBLIII Atlanta

Social Impact Theme Dominates at SBLIII Atlanta

It’s time again for another Super Bowl weekend. As it does every year, the big game brings in brands looking to capitalize on the eyeballs. And boy are there a lot of eyeballs already. According to SRI Insights and Front Office Sports, there have been over 150,000 Super Bowl tweets and retweets that mention Atlanta since January 1st! But another theme has stood out as we prepare for the big game- social impact. From the stadium itself to the brand partnerships and activations that have been taking place during Super Bowl Week, one thing is for sure- this year’s Super Bowl aims to make an impact off the field. Last year, SBLII brought Minnesota an estimated $450 million in new spending. Atlanta is prepping for a similar economic boost of $400+ million. But leaders like Atlanta Falcons owner Arthur Blank are taking concrete steps to make sure that the impact is going to the right places. Sports Business Daily writer...
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