Is athlete activism actually making a social impact?

Is athlete activism actually making a social impact?

*background image was created by the Dallas Examiner* A new topic has become more common in sports news over the last couple years: athlete activism. Whether it’s kneeling during the national anthem, taking on issues and meeting with government officials or lending their brand to causes, athletes are taking a stand and using their voices. But we wanted to know- is it moving the needle? NFL Players and the National Anthem Protest Probably the most viral issue in the world of athlete activism today is the kneeling movement in the NFL. Started by San Francisco 49ers backup quarterback Colin Kaepernick in 2016, kneeling spread through the NFL sidelines. Kaepernick kneeled to protest the unequal treatment of black Americans by police and in society. The debate has spiraled as many conservatives have transformed the protest to be anti-military.   This past week, we’ve seen two NFL teams publicly announce donations to social justice causes. The Chicago Bears announced that their players were raising $250,000...
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How For-Profit Businesses Can Support Nonprofits

How For-Profit Businesses Can Support Nonprofits

We attended an event hosted by Baltimore Sports and Life earlier this week that focused on how businesses can support nonprofits more efficiently. The event featured a panel of successful Baltimore nonprofit organizations talking about their needs and best strategies for working with for profit businesses. We are here to share our takeaways for how for profit businesses can work with nonprofits. You don’t have to just give money. Each of the panelists emphatically said that money is not the end all be all for nonprofit giving. Many nonprofits need funding, it’s true, but they also need volunteers and in-kind donations (items you have on hand that you can donate to the organization). There are always ways to give your time to nonprofit organizations and the best way to find out what they need is to ask them! Your employees and your business can benefit from volunteering. Many nonprofit organizations need volunteers. The nonprofits featured on the panels all emphasized this point and...
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Athlete Activism Shines a Light on Sport for Development

Athlete Activism Shines a Light on Sport for Development

Just three decades from Michael Jordan’s “Republicans buy sneakers too” comment, we are now witnessing Nike’s extensive 30th anniversary “Just Do It” campaign featuring outspoken athlete activist Colin Kaepernick. Why have so many more Serenas, Colins, Stephs, and LeBrons emerged from the sports landscape? Athletes are the most visible part of today’s sports industry. Twenty years ago, if we wanted to know something about an athlete, we’d have to rely on the media or the sports team to share it. If we want to know the scoop about an athlete now, we first check their personal twitter or instagram accounts before going to consult outside sources. We have The Players’ Tribune, where athletes can share opinion pieces directly to the world on a variety of important social topics. And, thanks to Gen-Zs and Millennials prioritizing social impact for companies to receive their hard earned money, brands are standing behind athletes who take a stand for social causes instead of stepping...
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How to Create Your Next Brilliant Cause Marketing Campaign

How to Create Your Next Brilliant Cause Marketing Campaign

A cause marketing campaign or charity component for a project can create quite a bit of buzz about the work you are doing. It can become a part of who you are as a brand and help you reach an audience of like-minded consumers who want to make a social impact. But how do you find that idea? How do you get to that one thing that differentiates you from all the rest?  We have the tips you need to start creating a brilliant cause marketing campaign. We also broke down the brilliant cause marketing campaign that was just announced by the ride share company Lyft to help us understand the important parts of a successful program. Lyft recently announced that they will offer discounted and free rides on election day (Nov 6) for those without access to transportation. Know who you are and what you do. Before you can create a cause marketing campaign, you need to understand who you...
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The Keys to Successful Philanthropic Partnerships

The Keys to Successful Philanthropic Partnerships

Philanthropy is centered on working together to make an impact in the community. One the most effective ways of growing impact and awareness of philanthropic initiatives is through aligning with the right partners. A good partnership adds value to the brands of both organizations as well as makes a larger impact in the community. But creating partnerships for partnership’s sake is not an effective strategy. Your philanthropic partnership should be carefully thought out and should go below the surface of just partnering with just any organization. These three keys can help you strive for the most effective philanthropy partnerships. Authenticity is Important If you are looking for the right partner to support your initiative, it’s important to keep in mind that there are such things as the wrong partners. Your team should understand the goals you want to achieve through your initiative and build a strategy around that. If you are clear on your focus and your goals, it will be...
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