DB Consulting In the News

April was a busy month for our team at DB Consulting! We attended the University of Miami's The Global Entertainment + Sport Conference 2018, hosted the FLAIA ABC Forum 2018 in Hollywood, FL and worked with several organizations to grow awareness for our work and efforts. We are going to be getting back to blogs soon, but in the meantime, take a look at some of the features we secured over the last month. For more, check out our In the News page! Make sure you follow us on Twitter at @tacklewhatsnext and subscribe to the blog to ensure you receive our updates straight to your inbox. Thank you for your support!   Philanthropy Playmakers: April 2018 Playbook The Philanthropy Playmakers featured Founder Danielle Berman as an MVP in the sports philanthropy space.    The Institute for Athlete Branding and Marketing: Athlete Brand Insider The Institute for Athlete Branding and Marketing interviewed Founder Danielle Berman on her thoughts on athlete branding in today's digital landscape. She comments on her favorite athlete...
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What You Need to Know About the International Day of Sport for Development & Peace

Today should be a date that is bolded and circled on the calendars of communications and marketing Departments within sports teams and sports organizations around the world. If the date doesn’t ring any bells to you, that’s because very few pro leagues or teams here in the United States have taken advantage of the marketing and branding opportunities it provides. April 6th is the United Nations’ International Day of Sport for Development & Peace (IDSDP). Created in 2013, this day marks the impact that sports have on sustainable social change and peace-making around the world. Sounds like a no-brainer for a marketing department, right? Well, besides a few international organizations, no one seems to really make a big marketing push on this important day.   Tell me more. The International Day of Sport for Development and Peace was founded by the United Nations based on the overwhelming reach and influence of sport around the world. The date was chosen because it recognizes the...
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Opening Day – Social Impact in the MLB | Part One

Yesterday, Major League Baseball’s 30 clubs* across the continent (can’t forget about Canada) kicked off their 2018 season. Fun fact: March 29th is the earliest Opening Day in MLB history and it was the first time that all teams were scheduled an Opening Day game on the exact same day. In honor of the return of baseball, we took a look at how the league itself gives back in part one of a three part series that will be shared throughout the 2018 MLB season. *note: The Cincinnati Reds had to postpone their game against the Washington Nationals due to weather, so only 28 clubs kicked off on Thursday.   Baseball’s Historical Impact When discussing baseball's impact on philanthropy and social change, Jackie Robinson and his iconic MLB career must be a part of the conversation. Jackie Robinson started for the Brooklyn Dodgers on Opening Day, April 15th, 1945. (The link has a great clip of some action shots of Robinson in...
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Does March Madness Make a Social Impact?

Does March Madness Make a Social Impact?

With Cinderella teams, upsets and competitive match-ups that captivate the entire country, the NCAA’s March Madness Tournament may be the most exciting time of year in sports. More than $10.4 billion is wagered on the tournament each year according to WalletHub, and studies say that a lack of production at the office each year during tournament time equates to a loss of about $6.3 billion.    2018 March Madness- the Year of the Underdog This year has arguably been the craziest March Madness ever. With top seeds falling in every region, it really is the year of the underdog. The number 1 overall team, the University of Virginia Cavaliers (UVA), lost to 16 seed University of Maryland Baltimore County Retrievers (UMBC) in the biggest upset in the history of the men’s tournament (Harvard Women’s Basketball pulled off this feat against Stanford in 1998). Schools that can pull off the upset experience plenty of benefits off the basketball court. According to JohnWallStreet, UMBC garnered $119 million...
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Giving Back in the Pros

Giving Back in the Pros

Giving back as a professional athlete is no longer a choice. People expect athletes and influential brands to give back to their community. But just because you are expected to give back doesn't mean you should jump into anything that makes a difference. Follow these important steps to start finding your philanthropic focus and make an impact. 1. Think about what matters to you. If the cause or initiative is not authentic, it's tougher to prioritize. Make a list of things that matter to you and the issues or problems that could be solved or assisted by your influence. Take time to think about what matters to you. Once you find a focus, it's important to stick to it and integrate it into your brand. For that reason, you should take your time when making a decision. Speak to a trusted mentor, friends and advisers to discuss whether or not the alignment will work with your brand to cultivate maximum impact. 2. Don't automatically...
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