September Sports Philanthropy Round Up

September Sports Philanthropy Round Up

We’ve compiled some of the biggest stories and news in sports philanthropy from the month of September 2018. Take a look at the latest updates from the industry and send us us your thoughts @tacklewhatsnext!   Community Partnerships Four Baltimore projects receive $170,000 in grants from Under Armour, ESPN partnership Going behind bars: How fantasy football works in prison Nickelodeon Gears-up for the 15th Annual Worldwide Day of Play! Amazon's Bezos Launches $2 Billion Fund to Help the Homeless ‘Lost Boyz’ doc strengthens Chi community w/baseball New app DraftMates offers fantasy sports with a charitable twist   NFL The Malcolm Jennings Foundation Announces 5th Annual Blitz, Bow-ties & Bourbon Fundraiser NFL Star Visits Smile Train’s Partners in Mexico Oakland Raiders pledge $250K to save Oakland youth sports eliminated by OUSD NFL Foundation contributes $1 million to hurricane relief Bucs announce social justice initiative Bears players, ownership discuss commitment to social justice issues Saints' Benjamin Watson to donate $5000 to a different charity every Friday For N.F.L. Star Brandon Marshall, Vacations Make a Point Save The Date: Sports Super...
Read More
Is athlete activism actually making a social impact?

Is athlete activism actually making a social impact?

*background image was created by the Dallas Examiner* A new topic has become more common in sports news over the last couple years: athlete activism. Whether it’s kneeling during the national anthem, taking on issues and meeting with government officials or lending their brand to causes, athletes are taking a stand and using their voices. But we wanted to know- is it moving the needle? NFL Players and the National Anthem Protest Probably the most viral issue in the world of athlete activism today is the kneeling movement in the NFL. Started by San Francisco 49ers backup quarterback Colin Kaepernick in 2016, kneeling spread through the NFL sidelines. Kaepernick kneeled to protest the unequal treatment of black Americans by police and in society. The debate has spiraled as many conservatives have transformed the protest to be anti-military.   This past week, we’ve seen two NFL teams publicly announce donations to social justice causes. The Chicago Bears announced that their players were raising $250,000...
Read More
How For-Profit Businesses Can Support Nonprofits

How For-Profit Businesses Can Support Nonprofits

We attended an event hosted by Baltimore Sports and Life earlier this week that focused on how businesses can support nonprofits more efficiently. The event featured a panel of successful Baltimore nonprofit organizations talking about their needs and best strategies for working with for profit businesses. We are here to share our takeaways for how for profit businesses can work with nonprofits. You don’t have to just give money. Each of the panelists emphatically said that money is not the end all be all for nonprofit giving. Many nonprofits need funding, it’s true, but they also need volunteers and in-kind donations (items you have on hand that you can donate to the organization). There are always ways to give your time to nonprofit organizations and the best way to find out what they need is to ask them! Your employees and your business can benefit from volunteering. Many nonprofit organizations need volunteers. The nonprofits featured on the panels all emphasized this point and...
Read More
Athlete Activism Shines a Light on Sport for Development

Athlete Activism Shines a Light on Sport for Development

Just three decades from Michael Jordan’s “Republicans buy sneakers too” comment, we are now witnessing Nike’s extensive 30th anniversary “Just Do It” campaign featuring outspoken athlete activist Colin Kaepernick. Why have so many more Serenas, Colins, Stephs, and LeBrons emerged from the sports landscape? Athletes are the most visible part of today’s sports industry. Twenty years ago, if we wanted to know something about an athlete, we’d have to rely on the media or the sports team to share it. If we want to know the scoop about an athlete now, we first check their personal twitter or instagram accounts before going to consult outside sources. We have The Players’ Tribune, where athletes can share opinion pieces directly to the world on a variety of important social topics. And, thanks to Gen-Zs and Millennials prioritizing social impact for companies to receive their hard earned money, brands are standing behind athletes who take a stand for social causes instead of stepping...
Read More
How to Create Your Next Brilliant Cause Marketing Campaign

How to Create Your Next Brilliant Cause Marketing Campaign

A cause marketing campaign or charity component for a project can create quite a bit of buzz about the work you are doing. It can become a part of who you are as a brand and help you reach an audience of like-minded consumers who want to make a social impact. But how do you find that idea? How do you get to that one thing that differentiates you from all the rest?  We have the tips you need to start creating a brilliant cause marketing campaign. We also broke down the brilliant cause marketing campaign that was just announced by the ride share company Lyft to help us understand the important parts of a successful program. Lyft recently announced that they will offer discounted and free rides on election day (Nov 6) for those without access to transportation. Know who you are and what you do. Before you can create a cause marketing campaign, you need to understand who you...
Read More