Social Impact Theme Dominates at SBLIII Atlanta

Social Impact Theme Dominates at SBLIII Atlanta

It’s time again for another Super Bowl weekend. As it does every year, the big game brings in brands looking to capitalize on the eyeballs. And boy are there a lot of eyeballs already. According to SRI Insights and Front Office Sports, there have been over 150,000 Super Bowl tweets and retweets that mention Atlanta since January 1st! But another theme has stood out as we prepare for the big game- social impact. From the stadium itself to the brand partnerships and activations that have been taking place during Super Bowl Week, one thing is for sure- this year’s Super Bowl aims to make an impact off the field. Last year, SBLII brought Minnesota an estimated $450 million in new spending. Atlanta is prepping for a similar economic boost of $400+ million. But leaders like Atlanta Falcons owner Arthur Blank are taking concrete steps to make sure that the impact is going to the right places. Sports Business Daily writer...
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January 2019 Sports Philanthropy Round Up

January 2019 Sports Philanthropy Round Up

It's a new year and that means new philanthropic initiatives in the world of sports. This month we saw a number of different initiatives start up in the US pro sports space as well as internationally. From events to grassroots programming, check out some of the initiatives below and let us know your favorites! NBA Sacramento Kings Host Spotlight on Sustainability Night to Support Local Nonprofit, Showcasing Their Work in Sacramento RegionOn January 10, the Sacramento Kings will host the first “Spotlight Night” of the 2018-19 season at Golden 1 Center, in a continued effort to support regional nonprofits using basketball as an agent of change in the community. As the team takes on the Detroit Pistons, the Kings will salute the mission of ReCreate, a local nonprofit committed to reducing waste in the community and promoting recycling through art, education and imagination. Phoenix Suns' Devin Booker to donate $2.5 million to Suns CharitiesPhoenix Suns guard Devin Booker announced Friday that...
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Cal Ripken Sr. Foundation Impacts Communities Nationwide with Youth Development Parks Initiative

Cal Ripken Sr. Foundation Impacts Communities Nationwide with Youth Development Parks Initiative

The Cal Ripken Sr. Foundation has been creating safe places for kids to play in cities around the country, from Chicago to Miami, Baltimore to Spokane, and the Bronx all the way to Los Angeles. The organization is based in Baltimore and was founded by brothers Bill and Cal Ripken, Jr. as a tribute to their father’s devotion to teaching life skills and lessons through sports. The foundation offers programming ranging from law enforcement relationships to girls’ empowerment to healthy lifestyles and more. Over 460,900 at-risk youth have access to one of the parks built by their Youth Development Parks Initiative. With 81 parks built (and counting) around the country, the parks initiative is making positive change in communities nationwide. We spoke with Randy Acosta, Vice President of Resource Development at the Cal Ripken Sr. Foundation, to learn more about how their team makes the parks program happen. “Anytime you are in the charitable world, relationships are so critical,” says Acosta. “For us,...
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The 2019 NFL Pro Bowl’s Philanthropic Impact

The 2019 NFL Pro Bowl’s Philanthropic Impact

The NFL’s "All-Star Game" is quickly approaching, and this year’s Pro Bowl in Orlando, FL will bring together some of the brightest stars from the gridiron. While overshadowed by the following week’s Super Bowl extravaganza in Atlanta, the NFL has planned a weekend full of events with some of its biggest stars, and, yes, some community impact. Who's playing in the Pro Bowl? In case you missed the pro bowl roster, here are just a handful of the big stars that will be in Orlando in two weeks: Von Miller, DeAndre Hopkins, J.J. Watt, Melvin Gordon, Philip Rivers, Tom Brady, Antonio Brown, JuJu Smith-Schuster, Julio Jones, Khalil Mack, Ezekiel Elliott, Aaron Rodgers, Jared Goff, Todd Gurley, Drew Brees, Saquon Barkley, and Zach Ertz. (Barring playoff results of course!) Many of these players are regular activists throughout the year. DeAndre Hopkins gave his playoff game check worth about $29,000 to the family of Jazmine Barnes, a 7 year old killed in...
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November Sports Philanthropy Round Up

November Sports Philanthropy Round Up

Welcome to the November Round Up! We are thrilled to see all the amazing work being done in professional sports, collegiate sport, the international sports community, and corporations investing in sport for development programming. Did we miss a story you loved? Share it with us in the comments below. NFL Peter Schmuck: Believe it or not, Ravens’ Bradley Bozeman was bullied as a kid and is still fighting back Baltimore Ravens' Bradley Bozeman has visited two schools in the Baltimore area to fight back against bullying. Bozeman himself faced bullying as a child, and he and his wife Nikki have created the Bradley and Nikki Bozeman Foundation to promote anti-bullying in schools. NFL and NBA Athletes Come Together to Combat Water Poverty Milwaukee Bucks' Malcolm Brogdon started "Hoops2o" to leverage the NBA platform to unite fans and players to raise funds and awareness for clean water initiatives in East Africa. Brogdon and 4 other NBA players make up the "Starting 5"- they aim to raise...
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