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Social Impact Theme Dominates at SBLIII Atlanta

February 1, 2019January 31, 2019 by Danielle BermanNo Comments

It’s time again for another Super Bowl weekend. As it does every year, the big game brings in brands looking to capitalize on the eyeballs. And boy are there a lot of eyeballs already. According to SRI Insights and Front Office Sports, there have been over 150,000 Super Bowl tweets and retweets that mention Atlanta since January 1st! But another theme has stood out as we prepare for the big game- social impact. From the stadium itself to the brand partnerships and activations that have been taking place during Super Bowl Week, one thing is for sure- this year’s Super Bowl aims to make an impact off the field. Last year, SBLII brought Minnesota an estimated $450 million in new spending. Atlanta is prepping for a similar economic boost of $400+ million. But leaders like Atlanta Falcons owner Arthur Blank are taking concrete steps to make sure that the impact is going to the right places. Sports Business Daily writer...

January 2019 Sports Philanthropy Round Up

January 25, 2019January 26, 2019 by Danielle BermanNo Comments

It's a new year and that means new philanthropic initiatives in the world of sports. This month we saw a number of different initiatives start up in the US pro sports space as well as internationally. From events to grassroots programming, check out some of the initiatives below and let us know your favorites! NBA Sacramento Kings Host Spotlight on Sustainability Night to Support Local Nonprofit, Showcasing Their Work in Sacramento RegionOn January 10, the Sacramento Kings will host the first “Spotlight Night” of the 2018-19 season at Golden 1 Center, in a continued effort to support regional nonprofits using basketball as an agent of change in the community. As the team takes on the Detroit Pistons, the Kings will salute the mission of ReCreate, a local nonprofit committed to reducing waste in the community and promoting recycling through art, education and imagination. Phoenix Suns' Devin Booker to donate $2.5 million to Suns CharitiesPhoenix Suns guard Devin Booker announced Friday that...

The 2019 NFL Pro Bowl’s Philanthropic Impact

January 11, 2019January 10, 2019 by Danielle BermanNo Comments

The NFL’s "All-Star Game" is quickly approaching, and this year’s Pro Bowl in Orlando, FL will bring together some of the brightest stars from the gridiron. While overshadowed by the following week’s Super Bowl extravaganza in Atlanta, the NFL has planned a weekend full of events with some of its biggest stars, and, yes, some community impact. Who's playing in the Pro Bowl? In case you missed the pro bowl roster, here are just a handful of the big stars that will be in Orlando in two weeks: Von Miller, DeAndre Hopkins, J.J. Watt, Melvin Gordon, Philip Rivers, Tom Brady, Antonio Brown, JuJu Smith-Schuster, Julio Jones, Khalil Mack, Ezekiel Elliott, Aaron Rodgers, Jared Goff, Todd Gurley, Drew Brees, Saquon Barkley, and Zach Ertz. (Barring playoff results of course!) Many of these players are regular activists throughout the year. DeAndre Hopkins gave his playoff game check worth about $29,000 to the family of Jazmine Barnes, a 7 year old killed in...

November Sports Philanthropy Round Up

November 30, 2018November 29, 2018 by Danielle BermanNo Comments

Welcome to the November Round Up! We are thrilled to see all the amazing work being done in professional sports, collegiate sport, the international sports community, and corporations investing in sport for development programming. Did we miss a story you loved? Share it with us in the comments below. NFL Peter Schmuck: Believe it or not, Ravens’ Bradley Bozeman was bullied as a kid and is still fighting back Baltimore Ravens' Bradley Bozeman has visited two schools in the Baltimore area to fight back against bullying. Bozeman himself faced bullying as a child, and he and his wife Nikki have created the Bradley and Nikki Bozeman Foundation to promote anti-bullying in schools. NFL and NBA Athletes Come Together to Combat Water Poverty Milwaukee Bucks' Malcolm Brogdon started "Hoops2o" to leverage the NBA platform to unite fans and players to raise funds and awareness for clean water initiatives in East Africa. Brogdon and 4 other NBA players make up the "Starting 5"- they aim to raise...

The Sports World Gives Back for Thanksgiving

November 21, 2018 by Danielle BermanNo Comments

In honor of the Thanksgiving holiday, we are taking a week off from our #PhilanthropyFriday blog and instead highlighting some of the great work being done by sports teams, leagues and athletes for the Thanksgiving holiday. See something we missed? Send it our way and we'll be sure to feature it. Have a great holiday everyone, and we'll be back in action next week! Atlanta Falcons Get Active in the Community for Thanksgiving The Atlanta Falcons were very active in the community. Here are some posts from their Community Relations twitter account. Associates from the Blank Family of Businesses help package over 800 Thanksgiving meals for families in need. Grady Jarrett provided and served Thanksgiving dinner to the men of the Atlanta Mission. The Family Over Everything Foundation Hosted Their 1st Turkey Annual Turkey Giveaway in Philadelphia Family Over Everything Foundation, Inc. is the family foundation established by professional basketball players Marcus Morris, Markieff Morris and Thomas Robinson; along with Thomasine Morris. Family Over...

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