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Using Lacrosse to Empower Indigenous Youth

April 12, 2019April 11, 2019 by Danielle BermanNo Comments

We say this a lot, but it’s true: Sport has the power to make meaningful and positive change in communities around the world. Earlier this year, the National Lacrosse League (NLL) announced they were extending their partnership with Right To Play, an organization that aims to protect, educate and empower youth through play and sport. The partnership aims to increase awareness of Right To Play and to raise money for local programming benefitting youth in Indigenous communities. We spoke to National Lacrosse League Commissioner Nick Sakiewicz and Right To Play’s Director of Canada Programs, Rose Lipton, to learn more about the partnership and how the organizations are using lacrosse to benefit Indigenous youth in Canada. The Connection Between Lacrosse and Indigenous Youth For those that aren’t familiar with the history of lacrosse, the sport was first played by Indigenous peoples in the US and Canada. “Some people might not know that lacrosse has strong links to First Nations peoples and cultures across Turtle...

March 2019 Sports Philanthropy Roundup

March 29, 2019March 27, 2019 by Danielle Berman1 Comment

NFL Zach Ertz Honored With Steinberg-DeNicola Humanitarian AwardZach Ertz was recognized with the Steinberg-DeNicola Humanitarian Award for his service to the community. Ertz joined teammate Carson Wentz on a trip to Haiti and soon decided to form the Ertz Family Foundation with his wife Julie to assist youth who were less fortunate with better sporting equipment. Ben Roethlisberger’s Charity Donates $70K To Police K-9 Programs In Pittsburgh AreaPittsburgh Steelers quarterback Ben Roethlisberger announced eight grants worth a total of $70,000 to police K-9 programs from his foundation on Monday. The mission of the Ben Roethlisberger Foundation is to support K-9 units of police and fire departments throughout the United States, with a particular emphasis on service dogs in Pittsburgh. Meet Philadelphia Eagles’ running back Corey Clement at launch of new youth sports nonprofitThe Lancaster Sports Association will launch 3/23 and works to ensure that all kids, no matter where they live, can play sports in high school, college and beyond. They've gained the...

How March Madness Can Integrate Philanthropy

March 22, 2019March 21, 2019 by Danielle BermanNo Comments

It’s that time of year again where everyone is glued to their (multiple) screens and work productivity comes to a halt. March Madness is here, but once again we are left wondering about the philanthropic impact. With the advent of legalized sports betting in several states across the US, the monetary value of March Madness has increased even more. Per Front Office Sports and the American Gaming Association, 47 million people will wager approximately $8.5 billion on this year’s men’s tournament. March Madness is the most profitable postseason tv deal in sports, Forbes reports. The 2017 generated $1.285 billion in ad revenue and last year's tournament brought in $1.32 billion in national TV ad revenue. The audience of the tournament reaches close to 100 million people in 180 countries, and over 700,000 attending live games. While the NFL brought in $1.68 billion for the 2018 postseason, the amount of money that the networks pay for broadcasting rights makes it much...

How the Learning by Giving Foundation is Influencing Future Generations of Giving

March 15, 2019March 15, 2019 by Danielle Berman1 Comment

In 2017, more than $410 billion was donated to charities, the most ever, and 70% of those donations were made by individuals. But how many of those individuals were educated about effective philanthropic giving? Thanks to the Learning by Giving Foundation, we may soon see a new generation of educated philanthropists making responsible and sustainable decisions to impact their communities. Doris Buffett (yes, THAT Buffett family) founded the Learning by Giving Foundation in 2003 to continue her legacy of philanthropy by educating and inspiring the next generation of philanthropists. Since then, the foundation has awarded $2,961,537 grant dollars to 724 grantees and taught 166 philanthropy courses to 4,862 students. Students that enroll in a Learning by Giving course are given $10,000 to collectively donate by the end of the semester to a local community organization. “One of the really unique things about the Learning by Giving Foundation model is that all of the work is done entirely by students,” says...

Social Impact Theme Dominates at SBLIII Atlanta

February 1, 2019January 31, 2019 by Danielle BermanNo Comments

It’s time again for another Super Bowl weekend. As it does every year, the big game brings in brands looking to capitalize on the eyeballs. And boy are there a lot of eyeballs already. According to SRI Insights and Front Office Sports, there have been over 150,000 Super Bowl tweets and retweets that mention Atlanta since January 1st! But another theme has stood out as we prepare for the big game- social impact. From the stadium itself to the brand partnerships and activations that have been taking place during Super Bowl Week, one thing is for sure- this year’s Super Bowl aims to make an impact off the field. Last year, SBLII brought Minnesota an estimated $450 million in new spending. Atlanta is prepping for a similar economic boost of $400+ million. But leaders like Atlanta Falcons owner Arthur Blank are taking concrete steps to make sure that the impact is going to the right places. Sports Business Daily writer...

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