The Keys to Successful Philanthropic Partnerships

The Keys to Successful Philanthropic Partnerships

Philanthropy is centered on working together to make an impact in the community. One of the most effective ways of growing impact and awareness of philanthropic initiatives is through aligning with the right partners. A good partnership adds value to the brands of both organizations as well as makes a larger impact in the community. But creating partnerships for partnership’s sake is not an effective strategy. Your philanthropic partnership should be carefully thought out and should go below the surface of just partnering with just any organization. These three keys can help you strive for the most effective philanthropy partnerships. Authenticity is Important If you are looking for the right partner to support your initiative, it’s important to keep in mind that there are such things as the wrong partners. Your team should understand the goals you want to achieve through your initiative and build a strategy around that. If you are clear on your focus and your goals, it will...
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Sports Philanthropy Resources

Sports Philanthropy Resources

We took a break from our regular blog this week to share some of our sports philanthropy resource articles that have recently been published on our site. Here are some highlights from each of them.   Athlete Activism What is Athlete Activism? —Athlete activism is the idea of athletes using their name and brand to make a difference for a cause. Whether political, social or economical, these causes all aim to improve some part of the world around them. What is the big fuss about it? —Athlete activism has become a common buzzword in today’s highly volatile political environment. Nowadays, every sport, team and player has their own social responsibility initiatives, and it is expected that players give back in some way. This expectation and the requirement to give back can lead many athletes to do so just because they are supposed to, without actually investing in some sort of sustainable project that can continue to make a difference. As an athlete, is creating a foundation the best...
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Giving Back in the Pros

Giving Back in the Pros

Giving back as a professional athlete is no longer a choice. People expect athletes and influential brands to give back to their community. But just because you are expected to give back doesn't mean you should jump into anything that makes a difference. Follow these important steps to start finding your philanthropic focus and make an impact. 1. Think about what matters to you. If the cause or initiative is not authentic, it's tougher to prioritize. Make a list of things that matter to you and the issues or problems that could be solved or assisted by your influence. Take time to think about what matters to you. Once you find a focus, it's important to stick to it and integrate it into your brand. For that reason, you should take your time when making a decision. Speak to a trusted mentor, friends and advisers to discuss whether or not the alignment will work with your brand to cultivate maximum impact. 2. Don't automatically...
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