A Conversation on Diversity, Equity & Inclusion

What's Next: Making Sports More Equitable

An ongoing series exploring how to create equity and implement real change in the sports industry. 

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The Non-Hispanic White US population is diminishing. By 2040, the population in the three largest ethnic groups is projected to meet or exceed the population of Non-Hispanic Whites in the United States. The buying power of multicultural consumers is over 4 trillion with Latin—1.5 trillion, Black – 1.3 trillion, and Asian – 1 trillion.

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A diverse and inclusive workforce drives a 59% increase in creativity, innovation & openness, and a 38% better assessment of consumer demand. Gender and ethnically diverse organizations outperform their peers by +25% and +36% respectively.

According to Glassdoor, 67% of job seekers value workplace diversity when evaluating an opportunity, and more than 50% of current employees want their workplace to do more to increase diversity.

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A CONVERSATION ON DIVERSITY, EQUITY & INCLUSION

MSME’s goal is to share insights and opportunities to support the sports world in creating real and long-lasting change towards equity. As we’ve seen in recent years, DE&I (diversity, equity, and inclusion) work within sports firms has been a driver of the change we seek. Strategic DE&I management can help organizations and businesses create a safe and sustainable culture and work environment. This wave of  DE&I work is key in creating this long-lasting change we hope to see in the future of sports. 

These conversations will explore what DE&I looks like in sports and consulting organizations. We will highlight where we stand with implementing DE&I strategies, teams and programs within the sports industry today, where we need to be, and how this kind of work is becoming the gold standard within the sports business world. We will discuss the importance of new DE&I opportunities within teams and leagues, the types of initiatives that are being created through this kind of management, and how to keep the momentum going. We hope to highlight the importance of DE&I and demonstrate how these ideas help in creating a level playing field. 

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SERIES SPEAKERS

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JERRELL PRICE

Senior Director of Partnerships at RISE 

Jerrell Price joined RISE in August 2020 as the Director of Partnerships. As a contributor within the Partnerships team, Jerrell is responsible for supporting RISE's strategic partnership development and engagement with external stakeholders including athletes, teams and conferences at the high school, collegiate and professional levels.

Before arriving at RISE, Jerrell served as the Director of Partnership and Operations within the Executive Office at UNICEF USA. In this role, he supported the President and CEO and managed the operations and strategic management of the Executive Office, Senior Management Team, Board of Directors and other key constituents in order to raise vital financial and public support in which enables UNICEF to provide life-saving programs to children in 190 countries. Working in sports has always been a passion for Jerrell and can be shown through his experience at George Mason University, the National Collegiate Athletic Association (NCAA) and the Big Ten Conference, where he oversaw key components of the NCAA Division I Women's Basketball Championship and Final Four, Big Ten Men's and Women's Basketball Tournaments, Big Ten Football Championship Game and Big Ten Softball Tournament.

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ZOE HENRIQUEZ

Vice President of Strategic Alliances & Development at RISE

As Vice President, Strategic Alliances & Development, Zoe drives revenue partnerships with corporations, private foundations and individual donors to ensure the funding of mission-critical work. She works with RISE's leadership team to set development strategies aligned with our vision and values.

Prior to joining RISE, Zoe held roles in fundraising/resource development at Boys & Girls Clubs of America and March of Dimes. There, she was able to create and oversee award-winning corporate partnership and cause marketing programs, raising millions of dollars of funding for the organizations. Before bringing her partnership skills to the non-profit space, Zoe held partnership marketing roles in the magazine publishing industry; most notably at Hearst Integrated Media, MORE, Seventeen and SELF, where she created custom marketing and promotional programs in conjunction with a team of advertising sales reps.

Zoe holds a BA from Connecticut College and lives in Westchester, NY with her two children. Her passion for sports (and the communities built through them) was developed at an early age, attending NY-based sporting events with her family. She is a lifelong Jets and Rangers fan.

 
 
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Angela LaChica

Founder & Chief Executive Officer of LaChica Sports

Angela LaChica is the Founder and Chief Executive Officer of LaChica Sports. Working at the intersection of community impact, strategic marketing, and public relations, building better businesses is at the heart of Angela’s mission. Her desire to impact others through her work as an entrepreneur led her to serve as a professor of Advanced Sports Marketing & Communications and Business of Sport at CSU Long Beach. Prior to founding LaChica Sports, Angela consulted for major sports brands such as the NFL, ESPN, and Nike for nearly 25 years.

 

DIVERSITY, EQUITY & INCLUSION RESOURCES

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Diversity Action Alliance

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PR Council, Diversity Conversation Toolkit

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7 Pillars of Inclusion

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The Value of DE&I In the Workplace

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 FULL EPISODES

 
A CONVERSATION ON DIVERSITY, EQUITY & INCLUSION WITH ZOE HENRIQUEZ & JERRELL PRICE

Resources

We have compiled all the resources our amazing speakers from the Talent Pipelines conversation have found to be beneficial and helpful all in one spot. 

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MAKING SPORTS MORE EQUITABLE COALITION

Our seven organizations have partnered together to bring these conversations to the sports industry. We've made a commitment to provide conversation and resources to inspire action to make our own industry more equitable. 

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